Brand recognition is one of the biggest parts of the puzzle in succeeding in business! Consistency is key in all elements of your presence, online and in person.
A strategically designed logo, slogan, look and feel across all of your media and publications will immediately pull the viewer in and trigger their interest and memory to the associated business, and, provided you have given exemplary service, leave a positive overall lasting impression.
People like to do business with people they are familiar with, or at least feel like they are. If you saw the same construction companies decaled van pass by you 4 or 5 times in a month with their great logo and catchy tagline, you might begin to feel like you already know them and therefore might be more inclined to work with them in the future over the no name un-memorable alternative.
Having a good brand will set you apart from the competition and show people that you value your business and the quality of work that you offer.
If you still don't think brands matter all that much, take a look around you right now. Your shoes- A brand. That fast food meal you had for lunch- A brand, the car you drive- A brand, the computer you're using is even a brand!
A brand becomes your business identity and gives people an overall sense of who you are and what they can expect from you. People like to talk about their favorite brands, so make sure yours stands out!
If your business could use a little brand revamp contact us for a no obligation consultation! We can help you make a statement! Please leave your comments below!
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